Terms of service

Last updated: 26 October 2026

These terms explain how Fitroom Studio works with your brand. Please read them before you buy. By placing an order or starting a plan, you agree to them.

1. Who we are

Fitroom Studio is a trading name of Dapper Vibe Ltd, a company registered in England and Wales (company number 16156896). Our address is 128 City Road, London, EC1V 2NX, United Kingdom. You can reach us at hello@fitroomstudio.com.

2. What we do

We create on-model product photos, short vertical videos and product copy for fashion brands, working from the supplier photos and product links you send us. Our services are intended for businesses. If you buy from us, you confirm you are acting for a business.

3. How we make the content

We use AI image and video tools to create the content, and every piece is checked by a person against your real product before we deliver it. The models shown in our content are AI-generated and are not real people. You are responsible for any disclosure your own marketing channels or local rules require when you publish AI-generated content.

4. What you send us

You confirm that you have the right to use the photos, links and information you send us, and that they do not infringe anyone else's rights. We only use them to create your content and to provide our services.

5. Plans and what's included

What each plan includes, such as the number of products, photos, videos, rounds of changes, brand models, calls and delivery times, is shown on our pricing page and on each plan page at the time you buy. Delivery times are counted in UK working days from the day we have everything we need from you.

6. Changes and colour redos

Each plan includes the number of rounds of changes shown for that plan. A round of changes means one set of written feedback on a delivery. If the colour of a product doesn't match your real product, we will redo it free, whatever your plan.

7. Free sample

We offer one free sample per brand. There is no obligation to buy and we don't ask for card details. We may decline a sample request at our discretion.

8. Payment

Prices are shown in GBP unless stated otherwise. One-off orders are paid in full when you order. Plans are paid in advance and renew automatically until you cancel, as explained in our Subscription policy.

9. Rights to the content

Once you have paid for a delivery, you may use the final content for your store, ads, social media and other marketing for your brand, with no extra usage fees. We may show work we have made for you in our portfolio unless you ask us not to in writing. Some AI tools we use have their own terms, and rights in AI-generated content may be limited by law in some countries. We give you every right we hold in the final content, but we cannot promise that AI-generated content can be registered or protected as your own copyright.

10. What you can't use the content for

You may not use the content to mislead customers about a product, to impersonate a real person, or for anything unlawful.

11. Our responsibility

We take care to make content that matches your product. We are not responsible for losses caused by information you gave us, by how you use the content, or by delays outside our control. Our total liability to you for any claim is limited to the amount you paid us in the three months before the claim. Nothing in these terms limits liability that cannot be limited by law.

12. Ending our work together

You can cancel a plan at any time, as set out in our Subscription policy. We may end our services if you break these terms, with notice where we can give it.

13. Changes to these terms

We may update these terms from time to time. The version on this page applies to new orders and renewals from the date it is published.

14. Law

These terms are governed by the laws of England and Wales, and the courts of England and Wales have jurisdiction over any dispute.